Blog & Trends

Hello Everyone!

It is an honor to start this phase of ALMAR with a special section dedicated to the exciting Real Estate world, seen from the social angle, with purpose, awareness, sustainability values, and interest in leaving a better world than the one received. We understand New Luxury as living with passion and intensity but with love and respect for the planet and the beings that inhabit it.

From this space, we will present to you articles and properties that link Real Estate with this love for care and respect for the planet. "Real Estate With Soul" defines us as a group that puts its heart ahead in its real estate practice and is guided by a love of neighbor: clients, investors, and collaborators.

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What is the condo buyer looking for in Playa del Carmen?

Our recent market analysis with 4S Real Estate on current trends offers us valuable insight into what those who decide to invest in the different condominium segments in Playa del Carmen are looking for.

Investment as the main purchase driver:

The primary factor driving the demand for apartments in Playa del Carmen is investment. Most buyers, whether local, national or foreign, have the main objective of renting the property to generate additional income.

This search for potential profitability is a fundamental pillar of the local real estate market. The retirement option is positioned as the second most important purchase motive.

Characteristics of the desired properties:

In terms of layout and size, there is a clear preference for 2- and 3-bedroom, 2-bathroom apartments. Buyers especially value spacious social areas and open kitchens overlooking these areas, as well as terraces connected to the social areas. In the Residential Plus segment ($4 to $6 MDP), the preferred sizes are mainly between 70 and 90 m²4.

Purchase and Financing Modality:

Most buyers plan to finance their purchase through personal bank mortgage loans. In addition, there is a strong preference for pre-sale purchases, considered the best alternative due to their more attractive prices, followed by the purchase of finished apartments for immediate delivery.

The average down payment that buyers are willing to pay ranges between 25% and 30%5.

Amenities that make the difference:

Amenities play a crucial role in the purchase decision. The most sought-after amenities in general include a gym, swimming pool, sports courts, barbecue grills, roof garden, pet park and green areas. It is important to note that being pet-friendly is a decisive factor for a high percentage of respondents.

For the higher value segments, expectations in terms of amenities are elevated:

• Residential Plus: In addition to the aforementioned amenities, those that allow for an active and social lifestyle are especially valued.
• Premium (over $6,000,001 MXN): Buyers are looking for exclusive amenities and luxury finishes that justify the higher investment.
• Premium Plus (over $18,000,000 MXN): Expect prime locations, luxury finishes, exclusive amenities and ample space. This could include private pools, private spas, state-of-the-art gyms, private sports courts, direct access to the beach or golf, personalized concierge services, sophisticated entertainment spaces, spacious terraces, private dockage (in beachfront properties) and advanced home automation technology.

Location and Nearby Services:

Finally, the location of the property is a very positive factor, with a strong preference for apartment projects that include commercial areas. The commercial areas of greatest interest are coffee shops, pharmacies, convenience stores, restaurants and ATMs, looking for a mixed offer of services for daily use, entertainment, health and gastronomy.

In summary, the buyer of apartments in Playa del Carmen is mainly looking for a profitable investment, properties with 2 or 3 bedrooms, spacious social areas and terraces, is willing to consider pre-sales with mortgage financing, and significantly values amenities that improve their quality of life and that of their potential tenants, with special attention to the location and nearby services.

Understanding these preferences is essential for developers, real estate agents and investors who want to succeed in this dynamic market.

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Investors, Attention! Playa del Carmen's Hotel pottential boosts your real estate investment.

Playa del Carmen, a world-renowned tourist destination, not only enchants with its white sand beaches and vibrant nightlife, but also offers exceptional prospects for real estate investors. And a key factor that adds to this appeal is its strong and growing hotel potential.

According to our recent market analysis, Playa del Carmen currently has 136 hotels, totaling 4,421 rooms. But that's not all! An impressive potential of 579 new hotel keys is estimated for the years 2025 and 2026.

This expansion of the hotel sector has a direct and very favorable impact on your real estate investments:

• Vacation Rentals on the Rise: A strong and growing tourism sector is the ideal ally for your properties. The continuous arrival of national and international tourists generates a sustained demand for short-term accommodation. This translates into a golden opportunity to obtain additional and attractive income through the vacation rental of your apartments. The study confirms that the robust hotel sector strongly supports the potential of the vacation rental market, a key strategy for many investors.

• Demand for Quality Accommodations: The analysis reveals that high-end hotels in downtown Playa del Carmen reach average nightly rates in excess of $8,000 pesos. This not only indicates a tourist market willing to pay for quality experiences, but also opens the door to high returns in the rental market for luxury properties, such as those in the Premium Plus segment. If your investment is focused on exclusive properties, the potential for luxury rental income is considerable.· 

In short, Playa del Carmen's dynamic hotel potential acts as a driving force for the real estate market.

Growing tourist arrivals create a constant demand for accommodations, making investment in apartments as well as homes/villas with vacation rental potential a smart and profitable strategy.

Don't lose sight of how the burgeoning hotel sector can maximize the return on your real estate investments in this Caribbean paradise...

Now is the time to capitalize on these trends and secure a solid financial future in Playa del Carmen!

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Demographics and economic trends driving Playa del Carmen Real Estate Market.

The active supply of vertical housing is also a relevant economic trend. Currently, there are 27 active formal projects in the Residential Plus segment (from $4 to $6 million pesos) and 35 projects in the Residential segment (from $2 to $4 million pesos). The highest concentration of apartment supply and inventory is in the $3.0 to $5.5 million pesos price range, with units ranging from 40 to 60 m².

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A reference building in construction and sustainable design. 

Within one of the most exclusive municipalities of Monterrey, San Pedro Garza García, is Torre Sofia. An emblematic mixed-use development, which has been built complying with the guidelines of a Leed Certification, is the most widely used classification system in the world that verifies that the processes have strategies aimed at improving their environmental performance.

With 154 meters high and 39 floors, it is one of the pioneering buildings in Mexico to be designed proactively, combining new technologies and sustainable techniques that respect international standards regarding the efficient use of resources, the implementation of recycled materials, and suppliers in the region. Among them is a cement mixture that was specially created by Cemex for this project, to reduce the carbon footprint. 

It is also characterized by its engineering and intelligent systems such as the Building Management System, which manages and controls all vital functions of the development, ensuring the balance between environmental conditions, energy uses, and operational requirements. It has quality monitoring and treatment of outdoor air indoors with injections that replace it every five hours, reducing pathogens and improving natural cross ventilation

Finally, it is characterized because its landscaping protects the habitat of the property, with trees that were rescued and replanted, reusing rainwater for irrigation through tanks and pumps that help minimize water consumption by 50%.

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Casa Playa Paraíso, Riviera Maya: Our home, the core and foundation of our wellness

We talked with Matteo Mornaghini, the architect who designed and built this spectacular residence a few steps away from the beach at the Riviera Maya. A house with design, materials and finishes thought not only for the comfort of its inhabitants but also to take into consideration energy consumption saving and respect for the ecosystem, promoting and empowering the quality of life through its spaces, making the surroundings part of the experience.

A passive design whose main purpose is to make the most of the proximity with nature and solar energy. Its architecture combines native materials with a Mediterranean style and high-quality furnishing. Matteo visualized superb interior spaces with heights ranging from three to nine meters and blended harmoniously with the exterior, generating pleasant gathering spaces and contact with nature.A system of 36 solar panels was installed to feed the property and optimize resources and energy consumption. Double-glazed windows that maximize thermal and acoustic isolation and provide natural lighting. The studio is a wide-glazed space where the gorgeous garden views are the protagonists and inspire us to create other great projects that integrate nature and prioritize care for the environment and our planet. The new architecture is aware of the surroundings and the use of natural resources. It encourages energy 

savings, recyclable materials, and return on wellness as part of the efforts that people around the world are making toward a better world. Matteo is one of these persons, and we thank him for opening the doors of this amazing house to us



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Carbonwave’s mission 

Aligns with our purpose of leaving a better world to the future generations, as part of the new wave of triple-impact corporations which contribute to the economy,  sustainability and the fight against climate change through innovative technology and a wide range of products made of components obtained from the oceans in a regenerative way.

Carbonwave was founded in 2020 to transform the emergency of sargassum into an opportunity. Soon, the first low-carbon, sustainably harvested products were brought to market. These types of products contribute to creating a circular economy by transforming a pollutant into goods for local and international use.

It all started with the creation of Grupo ENSOL Caribe, a subsidiary dedicated to the sustainable collection of sargassum. The company collaborates with hotels, associations, and authorities to protect the shores of Quintana Roo. Next, Carbonwave’s laboratories, located in Mexico and Puerto Rico,developed products that replace toxic petroleum-based ralternatives to improve industry standards and reduce emissions.

The starting point was the production of organic agricultural fertilizers that regenerate ecosystems, as well as emulsifiers for cosmetics, and a vegan leather for the fashion industry. The next launch will be a technology to print 3D objects made  from sargassum. This device will make it possible to create long-lasting goods, such as kitchen accessories, bathrooms, lighting, tableware, furniture, and decorative items.

Carbonwave invites us to get to know the full story behind these products, which will have about 10th of  the carbon footprint of  traditional ones.

Check them out under carbonwave.com

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Trends 2023. Sophisticated, intelligent, and sustainable kitchens.

The center of a home and a space that inspires creativity and encounter. A sustainable kitchen is one that not only benefits the environment, but also the health and quality of life of all family members.

The sophisticated design of these spaces begins with the selection and effective use of innovative materials with natural essence that are versatile and modern. Knowing their origin, durability, components with which they are made and where they will end up when they fulfill their useful life.

The search for practicality for this social and gastronomic place, has as protagonist the islands or bars. Where quartz countertops stand out, a material friendly to the ecosystem, because they do not emit polluting particles in their production and maintain water use processes. Its main advantages are its great hardness and resistance, as well as being extremely hygienic. This natural stone illuminates providing elegance to the kitchen, and in turn do not allow porosities, nor absorb liquids contributing to the accumulation of bacteria on the surface.

Another trend in the creation of this space of coexistence is the distribution open to the outside, taking advantage of the views, lighting and natural ventilation. Similarly, the selection of appliances to save energy and water also play a very important role, since these account for more than 60% of domestic electricity consumption, we must opt for those that reduce consumption.

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